APEA
APEA's digital transformation journey is a testament to the power of innovation and partnership in advancing healthcare education. By embracing new technologies and platforms, APEA has expanded its reach, enriched its educational offerings, and continued to support the nurse practitioner community in new and meaningful ways. We are proud to have played a role in this journey and look forward to continuing our partnership with APEA as they lead the way in NP education.
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Overview
About the Client
Advanced Practice Education Associates (APEA) has prepared nurse practitioners for national certification exams since 1997. Founded by Amelie Hollier, DNP, FNP-BC, FAANP, and Jeanie Doucet, APEA serves hundreds of NP programs and thousands of students across the US.
The Challenge
APEA's digital presence was limited to a simple WordPress store. As demand for NP educational materials grew, the platform couldn't scale — struggling with user experience, engagement, and the ability to deliver dynamic educational content.
Our Solution
We executed a full digital transformation:
- A complete rebuild of APEA's e-commerce site for seamless resource purchasing
- Four flagship apps — OTC, QBANK, CareOnPoint, and CECENTER — each targeting a specific aspect of NP education and practice
Results
The new platform significantly improved site traffic, user engagement, and resource sales. Universities and individual students alike praised the ease of access to high-quality educational tools, solidifying APEA's position as a leader in NP education.
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