Hey Modern Mom

Hey Modern Mom finds discounts and deals for a diverse range of products, extensively searching so that its users don't have too. It offers deals from a wide variety of sources including Amazon, JCPenny, Lululemon, and many more. Additionally, Hey Modern Mom maintains its own blog, discussing everything from Summer footwear to meaningful Christmas gifts.

Company

Hey Modern Mom
1-5 employees
Lafayette, LA

Industry

Deals

Services

Web Application
Web Design
Mobile Application

Time spent

2021, 5 months

About the client

Hey Modern Mom originally started as a Facebook group. Spearheaded by Melissa Hale, Hey Modern Mom aimed to provide other moms with deals that she had found. As of now, her group has over 278,000 members actively looking forward to deals her and her team find.

Challenge

As Hey Modern Mom began to grow, they realized that they wanted a better method of presenting deals to their many viewers. This, as well as becoming partnered with Amazon Services Associates Program, pushed them to decide to partner with us to build a platform where they could create and display blogs pertaining to each deal they found. Hey Modern Mom also wanted a mobile version, allowing users to access the newest deals right from the phone or tablet.

Solution

Extensive Backend Implementation: Staff are able to seamlessly create custom deal articles right from the site's backend, allowing for the creation of articles without any programming knowledge.

Site-wide Searching: Users can utilize the deal search system to locate a specific deal based on keywords found in the title.

Unified Experience Across Platforms: The Hey Modern Mom website and mobile app seamlessly share the same deals and articles, ensuring users enjoy a consistent and cohesive experience across all devices

Results

Hey Modern Mom's ability to produce deals has exponentially increased since its adoption of the Hey Modern Mom website and mobile app. The custom login interface allows for multiple staff members to access the backend system at once, allowing for simultaneous deal creation. The backend system allows for other pages such as blogs to also be created and posted to the front of the site. Overall, Hey Modern Mom’s integrated website and mobile app have transformed its ability to deliver deals and content efficiently, paving the way for continued growth and an enhanced user experience across all platforms.