APEA
APEA's digital rebuild shows what a long partnership can do for healthcare education. New platforms have widened its reach, expanded its educational offerings, and given the nurse practitioner community better tools to work with. We're proud to have played a role and to keep working with APEA as they lead in NP education.
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About the Client
Advanced Practice Education Associates (APEA) has prepared nurse practitioners for national certification exams since 1997. Founded by Amelie Hollier, DNP, FNP-BC, FAANP, and Jeanie Doucet, APEA serves hundreds of NP programs and thousands of students across the US.
The Challenge
APEA's digital presence was limited to a simple WordPress store. As demand for NP educational materials grew, the platform couldn't scale. User experience, engagement, and the ability to deliver dynamic educational content all suffered.
Our Solution
We executed a full digital transformation:
- A complete rebuild of APEA's e-commerce site for seamless resource purchasing
- Four flagship apps (OTC, QBANK, CareOnPoint, and CECENTER), each targeting a specific aspect of NP education and practice
Results
The new platform improved site traffic, user engagement, and resource sales. Universities and individual students praised how easy it was to get to the study tools, and APEA held its position as a leader in NP education.
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