Hey Modern Mom
What started as a small community of moms sharing tips has grown into a full platform after a long-running partnership with our team. Hey Modern Mom now reaches users in ways its founders didn't originally plan for, and the growth followed. Want to see how it happened? The case study has the details.
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About the Client
Hey Modern Mom started as a Facebook group led by Melissa Hale, a mom sharing deals she found online. The group grew to over 278,000 members, a large audience hungry for curated deals from Amazon, JCPenney, Lululemon, and more.
The Challenge
As the community scaled, sharing deals through Facebook posts became inefficient. Partnering with the Amazon Associates Program also required a proper web presence. They needed a platform to publish deal articles and a mobile app to reach users wherever they are.
Our Solution
We built a full-stack web and mobile solution featuring:
- A custom backend CMS letting staff publish deals and blog articles without code
- Site-wide keyword search so users can find specific deals instantly
- A mobile app sharing the same content as the website for a unified cross-platform experience
Results
Hey Modern Mom can now publish multiple deals simultaneously with different staff members, growing their output dramatically. The integrated website and app created a consistent experience across all devices, driving continued community growth and increased Amazon affiliate revenue.
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